
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a digital marketing strategy that uses paid advertising to increase visibility on search engines. Unlike traditional advertising, SEM allows businesses to target users based on search intent, ensuring your ads appear in front of people actively looking for your services.
SEM combines:
- Paid search advertising (Google Ads)
- Keyword targeting
- Conversion optimization
- Landing page strategy
- Performance tracking and analytics
